Describe your store.
Seltra builds and runs it.

Launch a full storefront today. Our agents handle operations, marketing, payments, and fulfillment.

merchant trust

Seltra powers merchants everywhere, from first sale to scaling brand

Glow Circle BeautyGlow Circle Beauty
Amy BeatsAmy Beats
Colossals
Kem's OutletKem's Outlet
Jay's Collection
Waffles & Co.
De-Yogo BarDe-Yogo Bar
FaveraFavera
I&R KicksI&R Kicks
Stacey’s TsStacey’s Ts
Glow Circle BeautyGlow Circle Beauty
Amy BeatsAmy Beats
Colossals
Kem's OutletKem's Outlet
Jay's Collection
Waffles & Co.
De-Yogo BarDe-Yogo Bar
FaveraFavera
I&R KicksI&R Kicks
Stacey’s TsStacey’s Ts

// showcase

Live stores built with Seltra.

Real businesses. Real revenue. All launched from a single prompt.

15+
Merchants
15 min
Avg. time from prompt to live store
100%
Storefronts generated with zero manual design
// stack

Not a builder. Specialized agents that run your store.

AI Store Generation

Describe your business, get a full storefront with branded products, copy, and images. No templates. No drag-and-drop.

Payments, built in

Cards, mobile money, and bank transfers wired up from day one. Ghana and Nigeria-ready.

Product Image AI

Upload a photo or describe your product. Seltra generates studio-quality images automatically.

Agent-run operations

Your store restocks, reprices, and updates itself. You focus on traffic. The agent handles the rest.

SSL/TLS encrypted · PCI-compliant payment processing · Your data stays private and protected

// platform

One platform, not six tabs.

WhatsApp for orders, Instagram for sales, a notebook for stock, three separate ways to get paid. Seltra replaces the fragments with one agent that already knows your store — and does the work the moment you ask.

Describe it, watch it build.

No theme picker, no drag-and-drop. Tell the agent what you're selling and it writes the brand, the copy, and the catalog itself.

"Launch a luxury skincare brand for young women, call it Deluxe."

Product photos, without a camera.

Upload one reference or just describe the product. The agent generates studio-quality shots that match your brand.

"Generate packshots for my new Vitamin C serum."

Get paid, however they pay.

Cards, mobile money, and bank transfer — wired up the moment your store goes live. No separate integration to chase.

"Turn on MTN Mobile Money for checkout."

Restocks, before you run out.

The agent watches inventory and flags what's running low, so you're not finding out from an angry DM.

"My Daily Essential moisturizer is almost out — reorder 50 units."

Live on your domain, same day.

Your store ships on a real subdomain immediately, and moves to your own domain whenever you're ready.

"Point deluxeskincare.com at my store."

Change anything, just by asking.

Reorder your bestsellers, rewrite your homepage, adjust a price. No developer, no ticket, no waiting.

"Move the Starter Set to the top and darken the homepage."

Describe it, watch it build.

No theme picker, no drag-and-drop. Tell the agent what you're selling and it writes the brand, the copy, and the catalog itself.

"Launch a luxury skincare brand for young women, call it Deluxe."

Product photos, without a camera.

Upload one reference or just describe the product. The agent generates studio-quality shots that match your brand.

"Generate packshots for my new Vitamin C serum."

Get paid, however they pay.

Cards, mobile money, and bank transfer — wired up the moment your store goes live. No separate integration to chase.

"Turn on MTN Mobile Money for checkout."

Restocks, before you run out.

The agent watches inventory and flags what's running low, so you're not finding out from an angry DM.

"My Daily Essential moisturizer is almost out — reorder 50 units."

Live on your domain, same day.

Your store ships on a real subdomain immediately, and moves to your own domain whenever you're ready.

"Point deluxeskincare.com at my store."

Change anything, just by asking.

Reorder your bestsellers, rewrite your homepage, adjust a price. No developer, no ticket, no waiting.

"Move the Starter Set to the top and darken the homepage."

// how it works

One prompt. Live store.

step_01

Describe your business

Type what you're selling, who you're selling to, and where. The agent handles the rest.

step_02

Agent builds your stack

Products, images, storefront, domain, and payments scaffolded in under 15 minutes.

step_03

Ship and scale

Your store goes live on your subdomain. The agent keeps it running, updated, and converting.

// inside seltra

Built by agents. Run by agents.

The same agent behind these screens is the one running your store — writing the catalog, keeping it updated, without you touching a dashboard.

// live build

It doesn't pick a template. It writes one, live.

Type one sentence and the agent starts working in front of you — parsing intent, generating a brand system, writing a catalog, streaming every decision to a visible blueprint as it happens.

  • No developer required. The agent writes the brand, prices the products, and sets up your store while you watch it happen.
  • You actually see it working. It's not a loading bar. You can read exactly what the agent is doing, step by step, as it does it.
  • A store, priced and ready to sell. By the time it's done there's a full catalog with real prices behind it, ready to sell.
app.seltra.co/agent · building
Seltra agent live build stream generating a skincare brand storefront

// generated storefront

One sentence in. A live store out.

"A luxury skincare brand for young women, call it Deluxe" became Deluxe Skin — a fully priced, checkout-ready collection on its own subdomain, in the time it takes to read this sentence.

  • Priced and photographed. Product names, descriptions, and imagery generated per catalog.
  • Checkout from minute one. Payments are wired the moment the store goes live, not bolted on after.
  • Still yours to shape. Keep chatting with the agent to push colors, copy, or the catalog in a new direction.
deluxe-skin-care.seltra.co
Deluxe Skin storefront generated by Seltra showing a live product collection

// merchant control

It runs the store. You still hold the keys.

Restocking, repricing, catalog updates — the agent keeps moving without waiting on you. But you're never locked out: everything it touches lives in a real dashboard you can override, or redirect with a single prompt.

  • Step in anytime. Edit a price, swap an image, or delete a product directly — no need to ask the agent first.
  • Or let it keep going. Leave it alone and the agent restocks, prices, and updates the catalog on its own.
  • One source of truth. Whatever you change by hand or by prompt, chat and dashboard stay in sync automatically.
app.seltra.co/products
Seltra merchant dashboard showing the agent-generated product catalog

// why seltra exists

Commerce is becoming
autonomous and AI-first.

Most small and medium businesses (SMEs) still run on a patchwork of DMs, spreadsheets, and disconnected tools — selling through Instagram, taking orders on WhatsApp, tracking inventory in a notebook, with no real storefront and no way to scale past one person doing everything manually. Going from "I sell things online" to "I run an online business" has always required a developer, a designer, and weeks of setup.

We built Seltra so that gap closes to one sentence.

William
William
Co-founder, Seltra

Your store is one prompt away.

No code. No designers. No manual setup. Just describe what you are building.

Free to start. No credit card required. Live in minutes.